DAG supported the organisation of the launch event and coordinated the participation of selected journalists, accompanying them to Hamburg and assisting them throughout the day. Activities included managing travel and attendance, preparing product media kits, organising interviews with the client and overseeing event communications.
The launch showcased a broad range of innovations, including next-generation robot vacuum cleaners, smart lawn and pool care solutions, energy storage systems, 3D printers, and personal and pet care products.

The event enabled journalists to discover MOVA’s latest innovations first-hand, engage directly with the brand through dedicated interviews and gain detailed product information, supporting media visibility around the European launch.