JIFANG
The Company
JIFANG is a Chinese design brand and iF Design Award winner that made its European debut at Milan Design Week 2026. Through the SQUARE project, DAG Communication supported the brand’s presence at Fuorisalone, combining media relations, event management and networking to introduce JIFANG to the international design community.
Activities and Results
DAG supported the management and coordination of activities throughout Design Week, including Designer Night, an event dedicated to designers, architecture studios, media and partners.
The agency managed relations with the venue and suppliers, coordinated invitations and on-site activities, and advised on permits, licences and other organisational requirements. DAG also supported media relations and strategic partnerships, including the collaboration with Pallini Limoncello as beverage partner.
The project supported JIFANG’s European debut, strengthening brand visibility and creating opportunities to connect with media, designers, architecture studios and other key figures in the international design community.