DAG coordinated the project from preparation through to the three-day masterclass, managing stakeholder relations, invitations and the participation of restaurants, hotels, chefs and media.
The agency also provided on-site support and coordinated video production. This included interviews with Hirotoshi Ogawa, representatives of Longino & Cardenal and participating chefs, filming of the masterclasses and the selection of footage for the final video published on JETRO’s website.

DAG’s activities engaged 24 restaurants and hotels and 10 journalists from national publications, food media and trade outlets, creating opportunities for direct exchange between industry professionals and Master Ogawa.