DAG coordinated the entire project, managing relations with Identità Golose and the stakeholders involved, alongside all key organizational and logistical aspects. The agency developed the stand’s creative concept and coordinated visual identity, overseeing the production of materials and on-site implementation.
DAG also managed invitations, media and industry engagement, masterclass attendance and stand operations, providing organizational and on-site support throughout the event.

With its distinctive concept and strong visual appeal, the stand became a key destination at the event, attracting considerable interest and visitor traffic throughout the three days. DAG’s activities engaged more than 50 journalists and 100 food & beverage buyers, alongside chefs, bartenders and other industry professionals. Pre-event outreach secured 25 participants for Chef Ogawa’s masterclass and 15 for Chef Pistolesi’s.