FARMTRAC
The Company
Farmtrac Tractors Europe is one of the main tractor producers for agriculture in Poland and Europe. Founded in 2000 in Mragowo, Poland, the company Farmtrac today is considered one of the biggest producers of machines and tractors for agriculture on a national level, with more than 20 different types of tractors. The tractors are produced in Poland and India and among the suppliers Farmtrac boasts well-known names like ZF, Bosch, Perkins, Perkins, Carraro and MITA. All the machines produced are approved and meet European regulatory standards.
Farmtrac is the winner of numerous awards in the sector, among the competition Agricultural Machine of the Year Poland.
In Mragowa, Farmtrac supports actively the education and formation of young graduates through internship programs.
Activities and Results
In occasion of the EIMA 2018, DAG Communication followed the company through international communication, presenting to Italian and European media smart farming, developed by Farmtrac. Analyzing the national and international market, DAG Communication was in charge to create a communication strategy, supporting the company in a timeframe around the event. DAG edited ad hoc content, organized Interviews with BtoB and BtoC media and monitored the releases daily, reporting frequently.






