DAG organised press events for the brand’s Italian launch and the introduction of new product lines, alongside dedicated breakfasts with selected journalists to explore the products in greater depth.
The agency managed the entire event process, from venue selection to supplier coordination, creating experiences that reflected the brand’s vision and identity. DAG also handled media relations and developed tailored experiences for invited journalists, including personalised sessions with beauty consultants.

The events were well received by beauty and lifestyle media, with around 50 media representatives attending the main product launches and approximately 15 journalists joining the dedicated breakfasts. These initiatives strengthened media relationships, offered first-hand experience of the brand and its products, and generated relevant coverage.