DAG supported AHEC’s communication of the project, coordinating activities surrounding its participation in a major international architecture event. The agency focused on highlighting the installation, the collaboration with the architecture studio and key messages about American red oak, coordinating with the client, creative partners and event stakeholders.

The installation increased AHEC’s visibility within the international architecture and design community, strengthening engagement with architects, designers and key industry stakeholders. It also showcased the creative and environmental potential of American hardwoods through a high-profile cultural event.