AHEC: Milan Design Week & Copenhagen 3daysofdesign
The Company
AHEC – American Hardwood Export Council – is the leading international trade association for the U.S. hardwood industry, promoting American hardwoods worldwide and their use in architecture, interiors and product design. Since 2018, DAG Communication has supported AHEC across Europe through events, press tours and industry initiatives linked to major design events, including Milan Design Week, London Design Festival and Dutch Design Week.
Activities and Results
DAG plans and coordinates AHEC’s initiatives, from concept development and event organization to guest, partner and media management.
Activities have also included press tours and workshops developed with leading Italian architecture and design publications, such as The Plan and Casabella, creating tailored opportunities to engage journalists, industry professionals and other key stakeholders.
Through events, press tours and workshops, DAG has helped AHEC strengthen its relationships with journalists, architects, designers and key stakeholders in the design community. These initiatives have encouraged direct engagement with AHEC’s projects and materials, increased visibility and reinforced the organization’s positioning within architecture and design.
