{"id":3480,"date":"2019-11-21T11:47:17","date_gmt":"2019-11-21T10:47:17","guid":{"rendered":"https:\/\/www.dagcom.com\/english\/?post_type=project&#038;p=3480"},"modified":"2021-06-21T17:50:00","modified_gmt":"2021-06-21T15:50:00","slug":"victorias-secret","status":"publish","type":"project","link":"https:\/\/www.dagcom.com\/english\/project\/victorias-secret\/","title":{"rendered":"Victoria&#8217;s Secret"},"content":{"rendered":"[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Sezione&#8221; _builder_version=&#8221;3.19.18&#8243; background_color=&#8221;rgba(0,0,0,0.04)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.4)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.4)&#8221; background_color_gradient_direction=&#8221;270deg&#8221; background_color_gradient_start_position=&#8221;52%&#8221; background_color_gradient_end_position=&#8221;0%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/10\/Victorias_apertura_Valencia-6.jpg&#8221; custom_padding=&#8221;0|0|0|0px|false|false&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row admin_label=&#8221;Riga&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; custom_padding=&#8221;0|0|80px|0|false|false&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;3.4.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_cta admin_label=&#8221;Call-To-Action&#8221; title=&#8221;Victoria&#8217;s Secret&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;3.19.18&#8243; header_level=&#8221;h1&#8243; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.3em&#8221; use_background_color=&#8221;off&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;115px|||&#8221; custom_padding=&#8221;118px|||&#8221; mix_blend_mode=&#8221;overlay&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;1350ms&#8221; animation_intensity_slide=&#8221;2%&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_phone=&#8221;51px&#8221; header_letter_spacing=&#8221;6px&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Sezione&#8221; _builder_version=&#8221;3.4.1&#8243; custom_padding=&#8221;67px|0px|0|0px|false|false&#8221; prev_background_color=&#8221;rgba(0,0,0,0.04)&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_row admin_label=&#8221;Riga&#8221; custom_padding=&#8221;0px|199px|29px|200px|false|false&#8221; _builder_version=&#8221;3.4.1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|0px||0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_cta admin_label=&#8221;Call-To-Action&#8221; _builder_version=&#8221;3.19.18&#8243; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.3em&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;rgba(0,0,0,0.58)&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; use_background_color=&#8221;off&#8221; text_orientation=&#8221;justified&#8221; background_layout=&#8221;light&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-55px|||&#8221; title=&#8221;The Company&#8221; header_text_color=&#8221;rgba(0,0,0,0.65)&#8221;]\n<p><a href=\"https:\/\/ww.victoriassecret.com\/?cm_mmc=SEM-_-Google-IT-_-vsint_brand_IT_IT_Brand_HighVis-_-ST_Exact_victoria%27ssecret&amp;gclid=Cj0KCQjwuZDtBRDvARIsAPXFx3DDyZivCUQAMx9QVhpkg0PZSjXOkQSpXzxK6feV4wLwHJFfi4eV0KAaArdyEALw_wcB&amp;gclsrc=aw.ds\">Victoria&#8217;s Secret<\/a> is an American clothing brand that is especially known for its lingerie line. The company was founded in 1977 and its\u2019s name is a reference to Queen Victoria. Every shop is owned by the Limited Brands company.<\/p>\n[\/et_pb_cta][et_pb_divider admin_label=&#8221;Modulo Separatore&#8221; color=&#8221;rgba(0,0,0,0.12)&#8221; height=&#8221;0px&#8221; _builder_version=&#8221;3.4.1&#8243; max_width=&#8221;92%&#8221; module_alignment=&#8221;center&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; custom_padding=&#8221;0px|200px|49px|200px|false|false&#8221; _builder_version=&#8221;3.4.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|0px||0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_cta admin_label=&#8221;Risultati&#8221; title=&#8221;Activities and Results&#8221; _builder_version=&#8221;3.19.18&#8243; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;rgba(0,0,0,0.65)&#8221; header_font_size=&#8221;35px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;2em&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;rgba(0,0,0,0.58)&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.9em&#8221; use_background_color=&#8221;off&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;1px|||&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_line_height_phone=&#8221;1.6em&#8221; \/][et_pb_text _builder_version=&#8221;3.19.18&#8243;]\n<p>In collaboration with the Spanish partner agency, <a href=\"https:\/\/www.dagcom.com\/english\/\">DAG Communication<\/a> worked on the press activities for the opening of the first Victoria&#8217;s Secret Shop in Madrid.\u00a0<\/p>\n<p>Part of that work was the organization of the press releases, which were send to journalists, bloggers and influencers. To create engagement, the influencers also received a giftbox to present to their followers on Social Media.<\/p>\n<p>Furthermore, a selected group of stakeholders, influencers and journalists received VIP invitations to the opening of the Victoria\u2019s Secret Shop in Valencia. The event included catering, ensuing influencer engagement activities and an announcement about the upcoming opening of the first shop in Seville.<\/p>\n<p>In two months, the communication activities affected more than 110 articles in print and digital Magazines and a total of 40 collaborations with Influencers.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Sezione&#8221; _builder_version=&#8221;3.4.1&#8243; custom_padding=&#8221;0|0px|81px|0px|false|false&#8221; prev_background_color=&#8221;#000000&#8243;][et_pb_row admin_label=&#8221;Riga&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.4.1&#8243;][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.19.18&#8243; src=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/10\/Victorias_apertura_Valencia-6.jpg&#8221; \/][et_pb_image _builder_version=&#8221;3.19.18&#8243; src=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/10\/Victorias_apertura_Valencia-10.jpg&#8221; \/][et_pb_image _builder_version=&#8221;3.19.18&#8243; src=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/11\/VS-Vogue.png&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.19.18&#8243; src=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/10\/Victorias_apertura_Valencia-7.jpg&#8221; \/][et_pb_image _builder_version=&#8221;3.19.18&#8243; src=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/10\/Victorias_apertura_Valencia-15.jpg&#8221; \/][et_pb_image _builder_version=&#8221;3.19.18&#8243; src=&#8221;https:\/\/www.dagcom.com\/english\/files\/2019\/11\/VS-Cosmopolitan.png&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Victoria&#8217;s Secret is an American clothing brand that is especially known for its lingerie line. The company was founded in 1977 and its\u2019s name is a reference to Queen Victoria. Every shop is owned by the Limited Brands company. In collaboration with the Spanish partner agency, DAG Communication worked on the press activities for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3925,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"project_category":[110,101,108],"project_tag":[],"class_list":["post-3480","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-blogger-relations","project_category-media-relations","project_category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Victoria&#039;s Secret - PR Agency Italy DAG Communication<\/title>\n<meta name=\"description\" content=\"DAG Communication worked on the activities, as press releases, for the opening of the first Victoria\u2019s Secret Shop in Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/project\/victorias-secret\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/project\\\/victorias-secret\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/project\\\/victorias-secret\\\/\",\"name\":\"Victoria's Secret - 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