MG Group, which in Italy is represented by DAG Communication, has designed the \u201cThe Taste of Origin and Tradition\u201d communication campaign for the San Daniele Consortium and the Grana Padano Consortium for the markets of Germany, Austria and the United Kingdom.<\/p>\n[\/et_pb_cta][et_pb_divider admin_label=”Modulo Separatore” color=”rgba(0,0,0,0.12)” height=”0px” _builder_version=”3.4.1″ max_width=”92%” module_alignment=”center”]\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” custom_padding=”0px|200px|0|200px|false|false” _builder_version=”3.4.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding_last_edited=”on|phone” custom_padding_tablet=”|0px||0px”][et_pb_column type=”4_4″][et_pb_cta admin_label=”Risultati” title=”Activities and Results” _builder_version=”3.4.1″ header_level=”h1″ header_font=”|800|||||||” header_text_align=”left” header_text_color=”rgba(0,0,0,0.65)” header_font_size=”35px” header_letter_spacing=”1px” header_line_height=”2em” body_text_align=”center” body_text_color=”rgba(0,0,0,0.58)” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” background_layout=”light” custom_margin=”1px|||”]\n
The objectives of the campaign were to increase the demand for \u201cProsciutto di San Daniele\u201d and \u201cGrana Padano\u201d and to create awareness for the values associated with the Designation of Origin scheme (DOP).<\/p>\n
A public relations campaign was held that included meetings with journalists, editorial visits, competitions for bloggers, end-users and chefs, in-store promotion activities with the presentation of products in over 200 stores in Germany, Austria and United Kingdom, the management of the Facebook channel, international press review.<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
MG Group, which in Italy is represented by DAG Communication, has designed the \u201cThe Taste of Origin and Tradition\u201d communication campaign for the San Daniele Consortium and the Grana Padano Consortium for the markets of Germany, Austria and the United Kingdom. The objectives of the campaign were to increase the demand for \u201cProsciutto di San […]<\/p>\n","protected":false},"author":1,"featured_media":3898,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"project_category":[113],"project_tag":[],"class_list":["post-3081","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-wine"],"yoast_head":"\n