{"id":2148,"date":"2016-05-02T16:29:39","date_gmt":"2016-05-02T14:29:39","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?post_type=project&p=2148"},"modified":"2021-06-21T17:49:16","modified_gmt":"2021-06-21T15:49:16","slug":"tuscany-region","status":"publish","type":"project","link":"https:\/\/www.dagcom.com\/english\/project\/tuscany-region\/","title":{"rendered":"Tuscany Region"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.4.1″ background_color=”rgba(0,0,0,0.04)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.4)” background_color_gradient_end=”rgba(0,0,0,0.4)” background_color_gradient_direction=”270deg” background_color_gradient_start_position=”52%” background_color_gradient_end_position=”0%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2016\/03\/tuscany-984014_960_720.jpg” background_position=”top_left” custom_padding=”0|0|5px|0px|false|false”][et_pb_row use_custom_width=”on” width_unit=”off” use_custom_gutter=”on” gutter_width=”3″ custom_padding=”0|0|80px|0|false|false” make_equal=”on” admin_label=”Riga” _builder_version=”3.4.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta title=”Tuscany Region” button_text=”Click Here” admin_label=”Call-To-Action” _builder_version=”3.4.1″ header_level=”h1″ header_font=”|800|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.3em” use_background_color=”off” text_orientation=”left” background_layout=”light” custom_margin=”194px|||13px” custom_margin_phone=”120px|||” custom_margin_last_edited=”on|phone” custom_padding=”118px|||” mix_blend_mode=”overlay” animation_style=”slide” animation_direction=”right” animation_duration=”1350ms” animation_intensity_slide=”2%”][\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.4.1″ custom_padding=”67px|0px|177px|0px|false|false”][et_pb_row custom_padding=”0px|199px|29px|200px|false|false” custom_padding_tablet=”|0px||0px” custom_padding_last_edited=”on|phone” admin_label=”Riga” _builder_version=”3.4.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta title=”The Company” admin_label=”Risultati” _builder_version=”3.4.1″ header_level=”h1″ header_font=”|800|||||||” header_text_align=”left” header_text_color=”rgba(0,0,0,0.65)” header_font_size=”35px” header_letter_spacing=”1px” header_line_height=”2em” body_text_align=”center” body_font_size=”16px” body_line_height=”1.8em” use_background_color=”off” background_layout=”light” custom_margin=”|||”][\/et_pb_cta][et_pb_cta admin_label=”Call-To-Action” _builder_version=”3.4.1″ header_level=”h1″ header_font=”|700|||||||” header_text_align=”left” header_font_size=”49px” header_line_height=”1.3em” body_text_align=”justify” body_text_color=”rgba(0,0,0,0.58)” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” text_orientation=”justified” background_layout=”light” module_alignment=”left” custom_margin=”-55px|||”]\n

<\/span>Toscana Promozione<\/span><\/span><\/a>,<\/span> an\u00a0agency representing the Tuscany Region. They are responsible for the management of Tuscany\u2019s economic and tourist promotions, with focus on Expo\u00a02015 and the excellence of Tuscan agriculture. Toscana Promozione aims to support\u00a0 firms, business ideas and create business opportunities around the world.<\/span><\/p>\n[\/et_pb_cta][et_pb_divider color=”rgba(0,0,0,0.12)” height=”0px” admin_label=”Modulo Separatore” _builder_version=”3.4.1″ max_width=”92%” module_alignment=”center”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0px|200px|0|201px|false|false” custom_padding_tablet=”|0px||0px” custom_padding_last_edited=”on|phone” admin_label=”Riga” _builder_version=”3.4.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_cta title=”Activities and Results” admin_label=”Risultati” _builder_version=”3.4.1″ header_level=”h1″ header_font=”|800|||||||” header_text_align=”left” header_text_color=”rgba(0,0,0,0.65)” header_font_size=”35px” header_letter_spacing=”1px” header_line_height=”2em” body_text_align=”center” body_text_color=”rgba(0,0,0,0.58)” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” background_layout=”light” custom_margin=”1px|||”]\n

DAG Communication has involved media on several occasions, both showing the exhibition space of the Tuscany Region in the Italian Pavilion at the Expo and at all the events and press conferences that took place throughout the period.<\/p>\n

\n
\n
\n
\n
The \u201cFuori Expo\u201d at the Chiostri dell\u2019Umanitaria played an important role in the communication activity plan. Every week events have been taken up by the media, especially locals media. The most interesting ones were taken up by the press with success and also saw the physical presence of journalists in interested target groups and invited to attend show cooking and presentations. Also in the \u201cFuori Expo\u201d, themed press conferences, presentation events linked to territories, municipalities, food and wine consortia and typical products were held.<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
The Tuscan Fuori Fuori at the Chiostri dell\u2019Umanitaria played an important role in the communication activity plan.<\/span>\u00a0Every week events have been held that have been taken up by the media, especially local.<\/span>\u00a0The most interesting ones were taken up by the press with success and also saw the physical presence of journalists in interested target groups and invited to attend show cooking and presentations.<\/span>\u00a0Also in the Fuori Expo, themed press conferences, presentation events linked to territories, municipalities, food and wine consortia and typical products were held.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Also in this case, DAG Comunication collaborated with all the subjects involved in the retrieval of all the information for the purpose of setting up the communication activity, specific for each event, involving journalists live and providing them with special press kits. The total press review includes a total of 1100 articles: almost 200 journalists and 583 newspapers were directly involved, including the most important ones such as Corriere della Sera, La Repubblica, Sole 24 Ore, La Stampa, Rai tv and radio, Avvenire, Il Giornale , Friday, Starbene, Sette, Io Donna, D Repubblica, Famiglia Cristiana and others.<\/p>\n

In coordination with the Sistema Toscana Foundation team, DAG Communication took care of the management and updating of the Facebook fanpage and the Twitter profile, as well as the publication of the articles, contents and press releases as per the editorial plan agreed with Toscana Promozione. The activity of communication on social networks generated 4,600 fans on the Facebook page and 1000 followers on Twitter.<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.4.1″ custom_padding=”0|0px|81px|0px|false|false”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ admin_label=”Riga” _builder_version=”3.4.1″ custom_padding=”0px|60px|0px|60px|false|false”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2016\/03\/fuori-expo-2015-regione-toscana-06.jpg” admin_label=”Immagine” _builder_version=”3.4.1″ custom_margin=”-134px|||”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2018\/06\/unnamed.jpg” admin_label=”Immagine” _builder_version=”3.4.1″][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2016\/03\/mugelloexpoincrocci.jpg” admin_label=”Immagine” _builder_version=”3.4.1″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2016\/03\/IMG_9622-lr-1.jpg” admin_label=”Immagine” _builder_version=”3.4.1″ custom_margin=”-134px|||”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2016\/03\/fuori-expo-2015-regione-toscana-01.jpg” admin_label=”Immagine” _builder_version=”3.4.1″][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2018\/06\/image-11.jpeg” admin_label=”Immagine” _builder_version=”3.4.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Toscana Promozione, an\u00a0agency representing the Tuscany Region. They are responsible for the management of Tuscany\u2019s economic and tourist promotions, with focus on Expo\u00a02015 and the excellence of Tuscan agriculture. Toscana Promozione aims to support\u00a0 firms, business ideas and create business opportunities around the world.DAG Communication has involved media on several occasions, both showing the exhibition […]<\/p>\n","protected":false},"author":1,"featured_media":3922,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

\"Logo-Toscana-ExpoMilano2015\"<\/a>The Client<\/strong><\/h5>

Toscana Promozione<\/a>, an\u00a0agency representing the Tuscany Region. They are responsible for the management of Tuscany's economic and tourist promotions, with focus on Expo\u00a02015 and the excellence of Tuscan agriculture. Toscana Promozione aims to support\u00a0 firms, business ideas and create business opportunities around the world.<\/p>

\u00a0<\/p>

Services Offered<\/strong><\/p>

DAG Communication has managed the press office activities and digital PR for Toscana Promozione since July 2014.<\/p>

The Digital PR activities of DAG Communication include:<\/p>