{"id":2108,"date":"2013-05-01T19:19:32","date_gmt":"2013-05-01T17:19:32","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?post_type=project&p=2108"},"modified":"2021-06-21T17:18:22","modified_gmt":"2021-06-21T15:18:22","slug":"calabria-caffe","status":"publish","type":"project","link":"https:\/\/www.dagcom.com\/english\/project\/calabria-caffe\/","title":{"rendered":"Calabria Caff\u00e8"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.4.1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.21)” background_color_gradient_end=”rgba(0,0,0,0.2)” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.dagcom.com\/wp-content\/uploads\/2018\/06\/coffee-917613_960_720.jpg” custom_padding=”0|0px|0|213px|false|false”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0|0|91px|0|false|false” make_equal=”on” background_color_1=”rgba(224,11,0,0.84)” admin_label=”Riga” _builder_version=”3.4.1″ module_alignment=”center”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ background_color=”rgba(224,11,0,0.84)” parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Testo” _builder_version=”3.4.1″ text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”51px” text_letter_spacing=”1px” background_layout=”dark” custom_margin=”72px|||50px” animation_style=”fade” animation_direction=”left” animation_duration=”1350ms”] CALABRIA CAFFE’<\/b><\/span>
\n[\/et_pb_text][et_pb_divider color=”#ffffff” divider_weight=”4px” height=”0px” admin_label=”Modulo Separatore” _builder_version=”3.4.1″ max_width=”38%” module_alignment=”left” custom_margin=”35px||32px|50px” custom_padding=”|||50px” animation_style=”fade” animation_duration=”1350ms”][\/et_pb_divider][et_pb_cta admin_label=”Call-To-Action” _builder_version=”3.4.1″ header_level=”h1″ header_font=”|700|||||||” header_font_size=”48px” body_font=”|300|||||||” body_font_size=”16px” use_background_color=”off” text_orientation=”left” custom_margin=”-17px|-439px||50px” custom_padding=”|0px||” animation_style=”fade” animation_duration=”1350ms” animation_delay=”50ms”]\n
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Calabria Caff\u00e8<\/a>\u00a0<\/span>is an innovative communication project wanted by Caff\u00e8 Guglielmo, one of the first 20 roasters Italy, launched \u00a0to activate a new channel of communication with Calabrian companies around the world.<\/p>\n

Today, the distribution market of coffee is very expensive both in commercial and investment communication: a super-mature product without great possibilities of differentiation from other companies, the traditional communication strategy is not enough to effectively reach their target.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/div>\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”3.4.1″ background_color=”rgba(0,0,0,0.07)” custom_padding=”82px|0px|81px|0px|false|false”][et_pb_row admin_label=”Riga” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_divider color=”#db3e1e” divider_weight=”3px” admin_label=”Modulo Separatore” _builder_version=”3.4.1″ max_width=”20%” module_alignment=”left” custom_margin=”||-15px|” custom_padding=”|0px||0px”][\/et_pb_divider][et_pb_cta title=”Activities and Results” admin_label=”Risultati” _builder_version=”3.4.1″ header_font=”|700|||||||” header_text_align=”left” header_font_size=”40″ header_letter_spacing=”1px” body_text_align=”left” use_background_color=”off” text_orientation=”left” background_layout=”light”]\n

\u00a0Calabria Caff\u00e8<\/a>\u00a0was established with the goal of creating a new channel: as a leading company in Calabria amongst other Calabrian\u2019s in the world. This was to be done through the creation of a complex communication project that involves a multilingual site exclusively for Calabria, and a mix of activities ranging from the press office (in Italy, USA and Latin America) in association with Web PR, social networking and online media, in addition to search marketing actions and targeted advertising.<\/span><\/p>\n

Calabria Caff\u00e8<\/a>\u00a0represents, after a few months of operation, a unique space of information, meeting and sharing\u00a0for all the Calabrian individuals around the world, which far exceeds those residing in Calabria (3.2 million vs. 1.9 present in Calabria), then responding to a strong need for aggregation, as shown by the many associations in Calabria and international communities on the web.<\/span><\/p>\n

In terms of results, the company has repaid its investment after 6 months: today, Caffe Guglielmo has added a new German retailer (a bar), obviously from Calabria, and receives daily requests for coffee purchases by e-commerce<\/span><\/p>\n

Check out the website:\u00a0\u00a0www.calabriacaffe.it<\/em><\/a><\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

CALABRIA CAFFE’ Calabria Caff\u00e8\u00a0is an innovative communication project wanted by Caff\u00e8 Guglielmo, one of the first 20 roasters Italy, launched \u00a0to activate a new channel of communication with Calabrian companies around the world. Today, the distribution market of coffee is very expensive both in commercial and investment communication: a super-mature product without great possibilities of […]<\/p>\n","protected":false},"author":1,"featured_media":3879,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Calabria Caff\u00e8<\/a> is an innovative communication project wanted by Caff\u00e8 Guglielmo, one of the first 20 roasters Italy, launched \u00a0to activate a new channel of communication with Calabrian companies around the world.<\/p>

Today, the distribution market of coffee is very expensive both in commercial and investment communication: a super-mature product without great possibilities of differentiation from other companies, the traditional communication strategy is not enough to effectively reach their target.<\/p>

Calabria Caff\u00e8<\/a>\u00a0was established with the goal of creating a new channel: as a leading company in Calabria amongst other Calabrian\u2019s in the world. This was to be done through the creation of a complex communication project that involves a multilingual site exclusively for Calabria, and a mix of activities ranging from the press office (in Italy, USA and Latin America) in association with Web PR, social networking and online media, in addition to search marketing actions and targeted advertising.<\/p>

Calabria Caff\u00e8<\/a> represents, after a few months of operation, a unique space of information, meeting and sharing\u00a0for all the Calabrian individuals around the world, which far exceeds those residing in Calabria (3.2 million vs. 1.9 present in Calabria), then responding to a strong need for aggregation, as shown by the many associations in Calabria and international communities on the web.<\/p>

In terms of results, the company has repaid its investment after 6 months: today, Caffe Guglielmo has added a new German retailer (a bar), obviously from Calabria, and receives daily requests for coffee purchases by e-commerce<\/p>

Check out the website:\u00a0 www.calabriacaffe.it<\/em><\/a><\/p>","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"project_category":[110],"project_tag":[],"class_list":["post-2108","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-blogger-relations"],"yoast_head":"\nCalabria Caff\u00e8 - PR Agency Italy DAG Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/project\/calabria-caffe\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/project\\\/calabria-caffe\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/project\\\/calabria-caffe\\\/\",\"name\":\"Calabria Caff\u00e8 - 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