Aroma-Zone is a French brand specialising in natural skincare, beauty and wellness, with a strong focus on aromatherapy and DIY cosmetics. For several years, DAG Communication managed the brand\u2019s communication and media relations in Italy, supporting product launches and media engagement.<\/p>\n[\/et_pb_cta][et_pb_divider color=”rgba(0,0,0,0.12)” admin_label=”Modulo Separatore” _builder_version=”4.16″ max_width=”92%” module_alignment=”center” height=”0px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Riga” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|200px|49px|200px|false|false” custom_padding_tablet=”|0px||0px” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Activities and Results” admin_label=”Risultati” _builder_version=”4.27.9″ header_level=”h1″ header_font=”|800|||||||” header_text_align=”left” header_text_color=”rgba(0,0,0,0.65)” header_font_size=”35px” header_letter_spacing=”1px” header_line_height=”2em” body_text_align=”center” body_text_color=”rgba(0,0,0,0.58)” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” background_layout=”light” custom_margin=”1px|||” header_line_height_tablet=”” header_line_height_phone=”1.6em” header_line_height_last_edited=”on|phone” global_colors_info=”{}”]\n
DAG organised press events for the brand\u2019s Italian launch and the introduction of new product lines, alongside dedicated breakfasts with selected journalists to explore the products in greater depth.
The agency managed the entire event process, from venue selection to supplier coordination, creating experiences that reflected the brand\u2019s vision and identity. DAG also handled media relations and developed tailored experiences for invited journalists, including personalised sessions with beauty consultants.<\/p>\n
The events were well received by beauty and lifestyle media, with around 50 media representatives attending the main product launches and approximately 15 journalists joining the dedicated breakfasts. These initiatives strengthened media relationships, offered first-hand experience of the brand and its products, and generated relevant coverage.<\/p>\n[\/et_pb_cta][et_pb_divider color=”rgba(0,0,0,0.12)” admin_label=”Modulo Separatore” _builder_version=”4.16″ max_width=”92%” module_alignment=”center” height=”0px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”4.16″ custom_padding=”0|0px|81px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Riga” _builder_version=”4.27.9″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/4-1.jpeg” title_text=”4″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/1-1.jpeg” title_text=”1″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/WhatsApp-Image-2026-10-12-at-2.19.32-PM.jpeg” title_text=”WhatsApp Image 2026-10-12 at 2.19.32 PM” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/5.jpeg” title_text=”5″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/3-1.jpeg” title_text=”3″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/2-1.jpeg” title_text=”2″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
Aroma-Zone is a French brand specialising in natural skincare, beauty and wellness, with a strong focus on aromatherapy and DIY cosmetics. For several years, DAG Communication managed the brand\u2019s communication and media relations in Italy, supporting product launches and media engagement.DAG organised press events for the brand\u2019s Italian launch and the introduction of new product […]<\/p>\n","protected":false},"author":1,"featured_media":16059,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"project_category":[118,149,188,101],"project_tag":[],"class_list":["post-16058","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty","project_category-case-history","project_category-international","project_category-media-relations"],"yoast_head":"\n