Victoria\u2019s Secret is an American lingerie and women\u2019s apparel brand. In collaboration with a partner agency, DAG Communication supported the brand\u2019s communication in Spain around new store openings, focusing on event organization, media relations and stakeholder engagement.<\/p>\n[\/et_pb_cta][et_pb_divider color=”rgba(0,0,0,0.12)” admin_label=”Modulo Separatore” _builder_version=”4.16″ max_width=”92%” module_alignment=”center” height=”0px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Riga” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|200px|49px|200px|false|false” custom_padding_tablet=”|0px||0px” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Activities and Results” admin_label=”Risultati” _builder_version=”4.27.9″ header_level=”h1″ header_font=”|800|||||||” header_text_align=”left” header_text_color=”rgba(0,0,0,0.65)” header_font_size=”35px” header_letter_spacing=”1px” header_line_height=”2em” body_text_align=”center” body_text_color=”rgba(0,0,0,0.58)” body_font_size=”16px” body_line_height=”1.9em” use_background_color=”off” background_layout=”light” custom_margin=”1px|||” header_line_height_tablet=”” header_line_height_phone=”1.6em” header_line_height_last_edited=”on|phone” global_colors_info=”{}”]\n
DAG supported the organization and communication of the Valencia store opening, managing invitations for selected stakeholders, journalists and influencers, alongside catering and influencer engagement activities. The event gave guests the opportunity to experience the brand and discover the new retail space.
The project also included media relations for Victoria\u2019s Secret\u2019s first store opening in Madrid. Press releases were distributed to journalists, bloggers and influencers, accompanied by dedicated gift boxes designed to encourage media and social engagement.
The Valencia event also provided an opportunity to announce the upcoming Seville store opening, supported by a dedicated press release.<\/p>\n
The store-opening initiatives created opportunities for direct engagement with selected journalists, influencers and stakeholders, helping raise awareness of Victoria\u2019s Secret\u2019s retail expansion in Spain.<\/p>\n[\/et_pb_cta][et_pb_divider color=”rgba(0,0,0,0.12)” admin_label=”Modulo Separatore” _builder_version=”4.16″ max_width=”92%” module_alignment=”center” height=”0px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione” _builder_version=”4.16″ custom_padding=”0|0px|81px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Riga” _builder_version=”4.27.9″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/03-DD-Group-Victorias-Secret-Madrid.webp” title_text=”03-DD-Group-Victorias-Secret-Madrid” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/Victorias_apertura_Valencia-10-1.jpg” title_text=”Victorias_apertura_Valencia-10-1″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/Victorias_apertura_Valencia-6-1.jpg” title_text=”Victorias_apertura_Valencia-6-1″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.dagcom.com\/english\/files\/2026\/10\/05-DD-Group-Victorias-Secret-Madrid.webp” title_text=”05-DD-Group-Victorias-Secret-Madrid” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
Victoria\u2019s Secret is an American lingerie and women\u2019s apparel brand. In collaboration with a partner agency, DAG Communication supported the brand\u2019s communication in Spain around new store openings, focusing on event organization, media relations and stakeholder engagement.DAG supported the organization and communication of the Valencia store opening, managing invitations for selected stakeholders, journalists and influencers, […]<\/p>\n","protected":false},"author":1,"featured_media":16035,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"project_category":[118,149,188,101],"project_tag":[],"class_list":["post-16034","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty","project_category-case-history","project_category-international","project_category-media-relations"],"yoast_head":"\n