{"id":347,"date":"2012-12-29T14:20:45","date_gmt":"2012-12-29T13:20:45","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?p=347"},"modified":"2016-01-25T18:21:16","modified_gmt":"2016-01-25T17:21:16","slug":"marketing-in-italy-20-regions","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/marketing-in-italy-20-regions\/","title":{"rendered":"Italy: a 20 regions country. A guide to marketing in Italy"},"content":{"rendered":"

Italy is a country with more than 60 millions inhabitants\u00a0divided into 20 regions.\u00a0With such a\u00a0large number, understanding exactly what market to invest in can be quite difficult. As a result, DAG Communication has created the following ‘quick guide’ to assist your organization in understanding\u00a0the best investment opportunities\"\"<\/a> available in Italy.<\/p>\n

Understanding Italy, as a Country<\/strong><\/h4>\n

Italy is currently listed as the 23rd largest nation in the world and the 4th most populous country in Europe, following\u00a0Germany (80 millions), France (65 millions) and the UK (63 millions), making up\u00a013% of the European population (source: United Nations<\/a>).<\/p>\n

Italy, as a country is not very wide, however it makes up for this in its length of territory measuring\u00a01,700 km from North to South. In addition, Italy differentiates itself from other European countries through its\u00a0division into 20 regions and its history. Italy was unified as a single Nation only in 1861<\/a>. In the 19th century some ancient States like Republic of Venice<\/a>, the Reign of Two Sicilies<\/a>, the Papal States<\/a>\u00a0ended their millennial history and were united by Vittorio Emanuele II of Savoy-Piedmont<\/a>, the first king of Italy.<\/p>\n

In the following chart\u00a0you can find a list of the largest cities in both Italy and the 20 Regions.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Largest cities of\u00a0Italy<\/span><\/th>\n<\/tr>\n
\u00a0<\/span><\/th>\nRank<\/span><\/th>\nCity<\/span><\/th>\nRegion<\/span><\/th>\nPop.<\/span><\/th>\nRank<\/span><\/th>\nCity<\/span><\/th>\nRegion<\/span><\/th>\nPop.<\/span><\/th>\n<\/th>\n<\/tr>\n
<\/td>\n1<\/td>\nRome<\/td>\nLazio<\/td>\n2,761,477<\/td>\n11<\/td>\nVenice<\/td>\nVeneto<\/td>\n270,884<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nMilan<\/td>\nLombardy<\/td>\n1,324,110<\/td>\n12<\/td>\nVerona<\/td>\nVeneto<\/td>\n263,964<\/td>\n<\/tr>\n
3<\/td>\nNaples<\/td>\nCampania<\/td>\n963,357<\/td>\n13<\/td>\nMessina<\/td>\nSicily<\/td>\n242,503<\/td>\n<\/tr>\n
4<\/td>\nTurin<\/td>\nPiedmont<\/td>\n907,563<\/td>\n14<\/td>\nPadua<\/td>\nVeneto<\/td>\n214,198<\/td>\n<\/tr>\n
5<\/td>\nPalermo<\/td>\nSicily<\/td>\n655,875<\/td>\n15<\/td>\nTrieste<\/td>\nFriuli-Venezia Giulia<\/td>\n205,535<\/td>\n<\/tr>\n
6<\/td>\nGenoa<\/td>\nLiguria<\/td>\n607,906<\/td>\n16<\/td>\nBrescia<\/td>\nLombardy<\/td>\n193,879<\/td>\n<\/tr>\n
7<\/td>\nBologna<\/td>\nEmilia-Romagna<\/td>\n380,181<\/td>\n17<\/td>\nTaranto<\/td>\nApulia<\/td>\n191,810<\/td>\n<\/tr>\n
8<\/td>\nFlorence<\/td>\nTuscany<\/td>\n371,282<\/td>\n18<\/td>\nPrato<\/td>\nTuscany<\/td>\n188,011<\/td>\n<\/tr>\n
9<\/td>\nBari<\/td>\nApulia<\/td>\n320,475<\/td>\n19<\/td>\nParma<\/td>\nEmilia-Romagna<\/td>\n186,690<\/td>\n<\/tr>\n
10<\/td>\nCatania<\/td>\nSicily<\/td>\n293,458<\/td>\n20<\/td>\nReggio Calabria<\/td>\nCalabria<\/td>\n186,547<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Italian Market: Becoming Involved<\/h4>\n

In order\u00a0to start marketing in Italy, your products characteristics must first be considered\u00a0as a way of finding\u00a0a suitable starting point. If\u00a0your product or service is targeted to a mass market and is very inexpensive, it is best to form your marketing strategy around the most populated regions \u00a0and cities (i.e. Lombardia\u00a0in\u00a0Milano, \u00a0Lazio in Roma, or Campania in\u00a0Naples). If your target is medium to high, you may want to form your strategy around areas with the highest\u00a0nominal GDP in Italy and all of Europe (i.e. Lombardia, Emilia Romagna, Veneto, or\u00a0Piemonte).<\/p>\n

At DAG Communication, we have worked to understand the history of Italy, and how it has affected our present market over the years. With our vast knowledge and experience in this area,\u00a0we are able to assist your\u00a0company in ensuring visibility and success of your products\u00a0within the Italian market.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Source of data and images: Istat<\/p>\n","protected":false},"excerpt":{"rendered":"

Italy is a country with more than 60 millions inhabitants divided into 20 regions. With such a large number, understanding exactly what market to invest in can be quite difficult<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[69,68],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-in-italy","category-marketing-advertising-in-italy"],"yoast_head":"\nA guide to marketing in Italy<\/title>\n<meta name=\"description\" content=\"Italy is a country with more than 60 millions people divided in 20 regions. 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