{"id":333,"date":"2012-12-29T12:31:43","date_gmt":"2012-12-29T11:31:43","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?p=333"},"modified":"2016-02-02T14:18:34","modified_gmt":"2016-02-02T13:18:34","slug":"marketing-in-italy-the-8th-market-in-the-world","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/marketing-in-italy-the-8th-market-in-the-world\/","title":{"rendered":"Marketing in Italy: The 8th Market in the World"},"content":{"rendered":"<h4>Marketing in Italy: The 8th Market in the World<\/h4>\n<p>Italy has become known around the globe\u00a0for many different reasons. It is considered to be\u00a0beautiful and historical based on cities such as\u00a0Rome, Venice, and Florence. Some perceive it as a country famous for its artists and writers such as Leonardo da Vinci, Michelangelo, and Dante. While others\u00a0may associate it with a\u00a0brand &#8220;Italy&#8221;\u00a0based on\u00a0their\u00a0food and wine, (who doesn&#8217;t love spaghetti, lasagne or Chianti?) or their\u00a0fashion (Prada, Armani, Dolce &amp; Gabbana etc.).<\/p>\n<p>Although these are all great reasons\u00a0to remember Italy, it has become clear that only a small percentage of\u00a0worldwide managers identify Italy as one of the largest\u00a0markets in the world. Italian GDP (a country with\u00a0over\u00a060 million\u00a0inhabitants), despite the recent crisis, is one of the highest in the world.<\/p>\n<p>Take a look at the chart\u00a0below to compare\u00a0Italy&#8217;s figures to those of other nations\u00a0(click to enlarge)<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.dagcom.com\/english\/files\/2012\/12\/gdp.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-334\" title=\"Marketing in Italy\" src=\"https:\/\/www.dagcom.com\/english\/files\/2012\/12\/gdp-1024x535.jpg\" alt=\"Marketing in Italy\" width=\"614\" height=\"321\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2012\/12\/gdp-1024x535.jpg 1024w, https:\/\/www.dagcom.com\/english\/files\/2012\/12\/gdp-300x157.jpg 300w, https:\/\/www.dagcom.com\/english\/files\/2012\/12\/gdp.jpg 1175w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/a><\/strong><\/p>\n<h4>Marketing in Italy<\/h4>\n<p>Italy\u00a0has a diversified industrial economy with high Gross Domestic Products (GDP) per capita and advanced\u00a0infrastructure. According to the\u00a0International Monetary Fund, the\u00a0World Bank\u00a0and\u00a0The World Factbook, in 2011 Italy was the\u00a0<span style=\"text-decoration: underline;\" data-mce-mark=\"1\"><a title=\"List of countries by GDP (nominal)\" href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_countries_by_GDP_(nominal)\">eighth-largest<\/a>\u00a0<\/span>economy in the world, fourth-largest in Europe, third-largest in the\u00a0Eurozone based on\u00a0nominal GDP, the\u00a0<span style=\"text-decoration: underline;\" data-mce-mark=\"1\"><a title=\"List of countries by GDP (PPP)\" href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_countries_by_GDP_(PPP)\">tenth-largest<\/a><\/span>\u00a0economy in the world and fifth-largest in Europe in terms of Purchasing Power Parity\u00a0(PPP).<\/p>\n<p>It is a founding member of the\u00a0G8, the\u00a0Eurozone\u00a0and the\u00a0OECD.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.dagcom.com\/english\/files\/2012\/12\/800px-Popolazione_Italia_1861_2008.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-353\" title=\"italy population marketing\" src=\"https:\/\/www.dagcom.com\/english\/files\/2012\/12\/800px-Popolazione_Italia_1861_2008.jpg\" alt=\"\" width=\"640\" height=\"327\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2012\/12\/800px-Popolazione_Italia_1861_2008.jpg 800w, https:\/\/www.dagcom.com\/english\/files\/2012\/12\/800px-Popolazione_Italia_1861_2008-300x153.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong><br \/>\n<\/strong>Even with these charts available, few managers recognize\u00a0that the Northern Area of Italy\u00a0(a &#8220;macro-region&#8221;) is composed of\u00a0Lombardia, Piemonte, Veneto and Emilia Romagna. All of these areas hold a population of 25 million, which accounts\u00a0for 40% of the Italian population, and are one of the richest areas in both Europe and the world\u00a0holding\u00a075% of Italian GDP.<\/p>\n<p>If your company sells medium to high level products and services, and are thinking of expanding into the Italian Market, you are looking in the right place! At DAG Communication, we are able to create opportunities for your company to capture an extensive audience and obtain\u00a0your goals within the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only a small percentage of worldwide managers identify Italy as one of the largest markets in the world. Italian GDP despite the recent crisis, is one of the highest in the world.<\/p>\n","protected":false},"author":1,"featured_media":353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[93],"tags":[],"class_list":["post-333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-italian-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing in Italy, the 8th market in the world<\/title>\n<meta name=\"description\" content=\"Marketing in Italy. Do you know that Italy is the 8th market in the world? 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