{"id":15769,"date":"2026-06-26T10:57:42","date_gmt":"2026-06-26T08:57:42","guid":{"rendered":"https:\/\/www.dagcom.com\/english\/?p=15769"},"modified":"2026-08-06T11:00:58","modified_gmt":"2026-08-06T09:00:58","slug":"destination-marketing-press-trip-toulouse","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/destination-marketing-press-trip-toulouse\/","title":{"rendered":"Tourism and Media Relations: Our Travel Team Organizes a Press Tour to Discover Toulouse"},"content":{"rendered":"<div class=\"ql-block\" data-block-id=\"block-2KQ05J1iIO\">Successful international tourism promotion depends on the ability to transform a destination into a compelling, authentic, and memorable story. With this goal in mind, DAG Communication partnered with the Toulouse Tourist Office to strengthen the city&#8217;s positioning among Italian travellers, showcasing the capital of Occitania as a must-visit destination renowned for its gastronomy, rich history, and vibrant cultural scene.<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"ql-block\" data-block-id=\"block-xbQewh-t9W\">To achieve this objective, our Travel Team designed and executed a highly targeted strategy: an immersive press trip created to generate meaningful media engagement. We carefully selected and accompanied five Italian journalists on an exclusive journey through the heart of Toulouse, giving them a fresh, first-hand perspective on everything that makes the city truly unique.<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"ql-block\" data-block-id=\"block-5LToW5Lfeo\">We managed every aspect of the itinerary, combining cultural highlights with exceptional culinary experiences. The programme included guided walks through the historic centre, an authentic food tour with Taste of Toulouse, and an evening dedicated to innovative mixology at Papilles Cocktails. Curated by DAG Communication, the itinerary went far beyond traditional sightseeing, inviting participants to discover the art of pastel dyeing at AHPY Cr\u00e9ations Bleu de Pastel, explore the extraordinary mechanical creations of Halle de La Machine, visit the newly renovated Mus\u00e9e des Augustins, and experience the city from the water on a scenic cruise with Les Bateaux Toulousains.<\/div>\n<div class=\"su-spacer\" style=\"height:30px\"><\/div>\n<div class=\"ql-block\" data-block-id=\"block-6TqEttnc5b\">Through meticulous media relations, careful planning, and seamless on-the-ground coordination, we successfully achieved our objectives. The press trip generated extensive high-quality editorial coverage across leading Italian media outlets, significantly increasing Toulouse&#8217;s visibility and highlighting the city&#8217;s exceptional artistic, cultural, and gastronomic heritage.<\/div>\n<div data-block-id=\"block-6TqEttnc5b\"><div class=\"su-spacer\" style=\"height:30px\"><\/div><\/div>\n<div data-block-id=\"block-6TqEttnc5b\"><div class=\"su-image-carousel  su-image-carousel-columns-3 su-image-carousel-has-spacing su-image-carousel-has-outline su-image-carousel-adaptive su-image-carousel-slides-style-default su-image-carousel-controls-style-dark su-image-carousel-align-none\" style=\"\" data-flickity-options='{\"groupCells\":true,\"cellSelector\":\".su-image-carousel-item\",\"adaptiveHeight\":true,\"cellAlign\":\"left\",\"prevNextButtons\":true,\"pageDots\":true,\"autoPlay\":5000,\"imagesLoaded\":true,\"contain\":false,\"selectedAttraction\":0.025000000000000001387778780781445675529539585113525390625,\"friction\":0.2800000000000000266453525910037569701671600341796875}' id=\"su_image_carousel_6a8be78eb2b5b\"><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.dagcom.com\/english\/files\/2026\/08\/DAG-eventi-4-819x1024.jpg\" class=\"\" alt=\"\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.dagcom.com\/english\/files\/2026\/08\/4-1-819x1024.png\" class=\"\" alt=\"\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.dagcom.com\/english\/files\/2026\/08\/3-1-819x1024.png\" class=\"\" alt=\"\" \/><\/div><\/div><div class=\"su-image-carousel-item\"><div class=\"su-image-carousel-item-content\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.dagcom.com\/english\/files\/2026\/08\/2-1-819x1024.png\" class=\"\" alt=\"\" \/><\/div><\/div><\/div><script id=\"su_image_carousel_6a8be78eb2b5b_script\">if(window.SUImageCarousel){setTimeout(function() {window.SUImageCarousel.initGallery(document.getElementById(\"su_image_carousel_6a8be78eb2b5b\"))}, 0);}var su_image_carousel_6a8be78eb2b5b_script=document.getElementById(\"su_image_carousel_6a8be78eb2b5b_script\");if(su_image_carousel_6a8be78eb2b5b_script){su_image_carousel_6a8be78eb2b5b_script.parentNode.removeChild(su_image_carousel_6a8be78eb2b5b_script);}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Successful international tourism promotion depends on the ability to transform a destination into a compelling, authentic, and memorable story. With this goal in mind, DAG Communication partnered with the Toulouse Tourist Office to strengthen the city&#8217;s positioning among Italian travellers, showcasing the capital of Occitania as a must-visit destination renowned for its gastronomy, rich history, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[76,44,68],"tags":[],"class_list":["post-15769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-firm-in-italy-2","category-clients","category-marketing-advertising-in-italy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Destination marketing press trip: DAG\u2019s PR project for toulouse<\/title>\n<meta name=\"description\" content=\"DAG Communication developed a press trip for Toulouse, using PR and media relations to showcase the destination\u2019s cultural and gastronomic heritage to Italian media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/destination-marketing-press-trip-toulouse\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dagcom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/\"},\"author\":{\"name\":\"dagcom\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"headline\":\"Tourism and Media Relations: Our Travel Team Organizes a Press Tour to Discover Toulouse\",\"datePublished\":\"2026-06-26T08:57:42+00:00\",\"dateModified\":\"2026-08-06T09:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/\"},\"wordCount\":294,\"image\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/08\\\/3-1.png\",\"articleSection\":[\"About us\",\"Clients\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/\",\"name\":\"Destination marketing press trip: DAG\u2019s PR project for toulouse\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/08\\\/3-1.png\",\"datePublished\":\"2026-06-26T08:57:42+00:00\",\"dateModified\":\"2026-08-06T09:00:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"description\":\"DAG Communication developed a press trip for Toulouse, using PR and media relations to showcase the destination\u2019s cultural and gastronomic heritage to Italian media.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/destination-marketing-press-trip-toulouse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/08\\\/3-1.png\",\"contentUrl\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/08\\\/3-1.png\",\"width\":1080,\"height\":1350},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/\",\"name\":\"PR Agency Italy DAG Communication\",\"description\":\"PR Agency Italy, PR Firm Italy - 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