{"id":15736,"date":"2026-04-26T12:38:39","date_gmt":"2026-04-26T10:38:39","guid":{"rendered":"https:\/\/www.dagcom.com\/english\/?p=15736"},"modified":"2026-08-03T12:45:03","modified_gmt":"2026-08-03T10:45:03","slug":"fuorisalone-2026-dag-jifang-european-debut","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/fuorisalone-2026-dag-jifang-european-debut\/","title":{"rendered":"DAG at Fuorisalone 2026: PR and communication for JIFANG\u2019s European debut"},"content":{"rendered":"
At Milan Design Week, visibility is built through the right connections and a communication strategy designed with purpose.<\/div>\n
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With SQUARE, DAG managed PR, press office and event management activities for the European debut of JIFANG, the award-winning Chinese design brand and recipient of the iF Design Award, supporting its positioning within the Fuorisalone and the international design scene.<\/div>\n
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The project combined a targeted editorial strategy, ongoing engagement with design, architecture and lifestyle media, and hands-on relationship management throughout Design Week, creating valuable opportunities for networking and visibility.<\/div>\n
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One of the highlights was the Designer Night: an exclusive event bringing together designers, architecture studios, media and partners to foster meaningful connections and exchange.<\/div>\n
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DAG oversaw every stage of the event, from guest management to on-site coordination, while also facilitating strategic partnerships, including the collaboration with Pallini Limoncello, the event’s beverage partner.<\/div>\n
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A project that shows how PR, events and strong relationships can turn a presence into a powerful opportunity for visibility, positioning and long-term connections.<\/div>\n
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