{"id":15724,"date":"2025-11-20T17:13:34","date_gmt":"2025-11-20T16:13:34","guid":{"rendered":"https:\/\/www.dagcom.com\/english\/?p=15724"},"modified":"2026-07-07T17:19:18","modified_gmt":"2026-07-07T15:19:18","slug":"european-cheese-quality","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/european-cheese-quality\/","title":{"rendered":"European Cheese Quality: Digital Strategy and New Website for the U.S. Market"},"content":{"rendered":"<div class=\"ql-block\" style=\"text-align: center;\" data-block-id=\"block-kQaWG_sUlW\"><em>The new European Cheese Quality website is now live. The three-year information and promotion program dedicated to the U.S. market has been brought online through a comprehensive digital strategy and creative support provided by DAG.<\/em><\/div>\n<p>&nbsp;<\/p>\n<div class=\"ql-block\" data-block-id=\"block--LidV51Ieb\">The project was conceived to transform an institutional initiative focused on the European dairy supply chain into a digital communication ecosystem capable of engaging a highly demanding and competitive overseas audience.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"ql-block\" data-block-id=\"block-PLTfDFCatO\">The solution was the development of a user-oriented web platform. Moving beyond the concept of a simple showcase website, the project delivers an authoritative storytelling space designed to highlight the excellence of European PDO cheeses and make it accessible, engaging, and relevant for American consumers.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"ql-block\" data-block-id=\"block-7PjCBiZVEO\">The team led the entire process, from information architecture and UX\/UI design to content strategy and digital development. The project translated the values promoted by Granlatte\u2014the largest milk producers\u2019 cooperative in Italy and the parent company of Granarolo S.p.A.\u2014while also coordinating the main communication activities supporting the three-year campaign.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"ql-block\" data-block-id=\"block-Wez0sWJmKQ\">The result is a robust, high-performing, and visually impactful digital platform that now serves as a strategic cornerstone of the European Cheese Quality program. Designed to strengthen brand awareness in the United States, it guides audiences through the discovery of a heritage built on taste, tradition, and the integrated European dairy supply chain.<\/div>\n<div data-block-id=\"block-Wez0sWJmKQ\"><\/div>\n<div data-block-id=\"block-Wez0sWJmKQ\"><\/div>\n<div data-block-id=\"block-Wez0sWJmKQ\">\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15724-1\" width=\"1080\" height=\"1920\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.dagcom.com\/english\/files\/2026\/07\/DAG_EDIS-2.mp4?_=1\" \/><a href=\"https:\/\/www.dagcom.com\/english\/files\/2026\/07\/DAG_EDIS-2.mp4\">https:\/\/www.dagcom.com\/english\/files\/2026\/07\/DAG_EDIS-2.mp4<\/a><\/video><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new European Cheese Quality website is now live. The three-year information and promotion program dedicated to the U.S. market has been brought online through a comprehensive digital strategy and creative support provided by DAG. &nbsp; The project was conceived to transform an institutional initiative focused on the European dairy supply chain into a digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[44,83,50],"tags":[],"class_list":["post-15724","post","type-post","status-publish","format-standard","hentry","category-clients","category-press-office","category-public-relations-italy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Cheese Quality Website Launches for the U.S. Market<\/title>\n<meta name=\"description\" content=\"Discover the new European Cheese Quality website, designed to promote European PDO cheeses in the U.S. through a user-focused digital strategy and engaging storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/european-cheese-quality\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dagcom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/european-cheese-quality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/european-cheese-quality\\\/\"},\"author\":{\"name\":\"dagcom\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"headline\":\"European Cheese Quality: Digital Strategy and New Website for the U.S. Market\",\"datePublished\":\"2025-11-20T16:13:34+00:00\",\"dateModified\":\"2026-07-07T15:19:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/european-cheese-quality\\\/\"},\"wordCount\":250,\"articleSection\":[\"Clients\",\"Press Office\",\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/european-cheese-quality\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/european-cheese-quality\\\/\",\"name\":\"European Cheese Quality Website Launches for the U.S. Market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\"},\"datePublished\":\"2025-11-20T16:13:34+00:00\",\"dateModified\":\"2026-07-07T15:19:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"description\":\"Discover the new European Cheese Quality website, designed to promote European PDO cheeses in the U.S. through a user-focused digital strategy and engaging storytelling.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dagcom.com\\\/english\\\/european-cheese-quality\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/\",\"name\":\"PR Agency Italy DAG Communication\",\"description\":\"PR Agency Italy, PR Firm Italy - 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