{"id":15721,"date":"2026-05-09T17:07:16","date_gmt":"2026-05-09T15:07:16","guid":{"rendered":"https:\/\/www.dagcom.com\/english\/?p=15721"},"modified":"2026-07-07T17:13:24","modified_gmt":"2026-07-07T15:13:24","slug":"aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\/","title":{"rendered":"Aperitivo Festival 2026: the no-alcohol trend reshaping the aperitivo industry"},"content":{"rendered":"

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The aperitivo continues to evolve, reflecting new lifestyles, consumption habits, and emerging consumer sensitivities.<\/em><\/div>\n
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This year once again, the Food & Beverage team at DAG Communication managed the press office activities for Aperitivo Festival, the event created by MWW Group and dedicated to one of the most iconic rituals of Italian conviviality.<\/div>\n
The 2026 edition brought together industry professionals, mixologists, and leading companies in Milan to discuss the trends transforming the aperitivo sector. Among the most talked-about topics, the no-alcohol movement confirmed its growing relevance as part of a broader cultural shift involving consumers, venues, and brands alike.<\/div>\n
This evolution is also explored in a feature currently airing on Mediaset\u2019s X-Style, made possible through the media relations activities managed by DAG Communication. In the feature, Federico Gordini, founder of MWW Group and one of the industry\u2019s leading experts , discusses the new dynamics shaping the market, increasingly driven by wellbeing, social connection, and innovative consumption experiences, also referencing the NielsenIQ research focused on Food & Beverage trends.<\/div>\n","protected":false},"excerpt":{"rendered":"

The aperitivo continues to evolve, reflecting new lifestyles, consumption habits, and emerging consumer sensitivities. This year once again, the Food & Beverage team at DAG Communication managed the press office activities for Aperitivo Festival, the event created by MWW Group and dedicated to one of the most iconic rituals of Italian conviviality. The 2026 edition […]<\/p>\n","protected":false},"author":1,"featured_media":15722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[91,87,48,83,50],"tags":[],"class_list":["post-15721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-references","category-events","category-online-pr-services-italy","category-press-office","category-public-relations-italy"],"yoast_head":"\nAperitivo Festival 2026: The No-Alcohol Trend<\/title>\n<meta name=\"description\" content=\"Aperitivo Festival 2026 explored the rise of no-alcohol aperitifs, featuring insights from industry experts on evolving consumer trends and innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dagcom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/\"},\"author\":{\"name\":\"dagcom\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"headline\":\"Aperitivo Festival 2026: the no-alcohol trend reshaping the aperitivo industry\",\"datePublished\":\"2026-05-09T15:07:16+00:00\",\"dateModified\":\"2026-07-07T15:13:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/\"},\"wordCount\":176,\"image\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/07\\\/immagine-6.png\",\"articleSection\":[\"Clients & References\",\"Events\",\"OnLine Pr\",\"Press Office\",\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/\",\"name\":\"Aperitivo Festival 2026: The No-Alcohol Trend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/07\\\/immagine-6.png\",\"datePublished\":\"2026-05-09T15:07:16+00:00\",\"dateModified\":\"2026-07-07T15:13:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"description\":\"Aperitivo Festival 2026 explored the rise of no-alcohol aperitifs, featuring insights from industry experts on evolving consumer trends and innovation.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/aperitivo-festival-2026-the-no-alcohol-trend-reshaping-the-aperitivo-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/07\\\/immagine-6.png\",\"contentUrl\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/files\\\/2026\\\/07\\\/immagine-6.png\",\"width\":1267,\"height\":705},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/\",\"name\":\"PR Agency Italy DAG Communication\",\"description\":\"PR Agency Italy, PR Firm Italy - 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