{"id":1436,"date":"2015-06-16T13:01:20","date_gmt":"2015-06-16T11:01:20","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?p=1436"},"modified":"2015-06-22T13:05:49","modified_gmt":"2015-06-22T11:05:49","slug":"workshop-communication-in-china","status":"publish","type":"post","link":"https:\/\/www.dagcom.com\/english\/workshop-communication-in-china\/","title":{"rendered":"Training: Communication in China"},"content":{"rendered":"

Communication in China Training Workshop in Italy<\/h4>\n

China is a massive, incredibly complex market worth more than 3 million. In our eyes, China is complex because it is much more than what we are accustomed to think, and above all, extremely diverse. Creating the proper structure in order to launch a new brand or product in this enormous country is very complicated. As a result, DAG Communication has created a workshop, to be held in Milan on November 14, where one can discover this varied and diverse world in a classroom session that addresses the most significant aspects of communication in China. This workshop will also include one on one meetings with the speakers where visitors can explore\"\"<\/a> specific issues or get free advice on particular projects.<\/p>\n

Program<\/h4>\n
    \n
  1. Overview on Marketing in China (Advertising, Events, Social Media, and Press)<\/li>\n
  2. Introduction to the Chinese media \u2013 case histories<\/li>\n
  3. Use Social Media in China<\/li>\n
  4. Launch a new brand or a new product in China: Common mistakes to avoid<\/li>\n<\/ol>\n

    Speakers<\/h4>\n
      \n
    1. Mike Golden: Founder of the company, Adsmith, a graduate of East Asian Studies from Cornell University and an MBA at University of California, Berkeley. Mike Golden has spent 5 years in Japan and China in the last 9, dealing with the launch of many brands and products in Europe and Americans<\/li>\n
    2. Elena Guzzella: Journalist, blogger and founder of DAG Communication in 2000 after having served as head of communications and marketing in the company and a magazine editor in ICT<\/li>\n<\/ol>\n

      Course Location and Hours<\/h4>\n

      The course will be held on November 14, 2012 at Palazzo delle Stelline, Corso Magenta 51, from 9:30-13:00. Subscribers, who wish, will be able to arrange a one on one meeting with the speakers in the afternoon of November 14th<\/span>\u00a0or in the morning of November 15th<\/span>\u00a0in order to receive further details for your company.<\/p>\n

      Subscription Information<\/h4>\n

      Course fee: 470 euro + VAT 21%.<\/p>\n

      Please note that the registration comes into effect only once the payment is complete. The course is open to communication and marketing managers operating within the company and\/or associations. Caution, only 10 spaces are available!<\/p>\n

      For more information: Ilaria Vona \u2013 tel 0289054160 \u2013 ivona[@]dagcom.com<\/p>\n","protected":false},"excerpt":{"rendered":"

      Communication in China Training Workshop in Italy China is a massive, incredibly complex market worth more than 3 million. In our eyes, China is complex because it is much more than what we are accustomed to think, and above all, extremely diverse. Creating the proper structure in order to launch a new brand or product […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,86],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","hentry","category-pubblic-relations-agency-italy","category-training"],"yoast_head":"\nTraining: Communication in China - DAG Communication<\/title>\n<meta name=\"description\" content=\"Training: Communication in China - DAG Communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/workshop-communication-in-china\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dagcom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/workshop-communication-in-china\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/workshop-communication-in-china\\\/\"},\"author\":{\"name\":\"dagcom\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#\\\/schema\\\/person\\\/2d7b2cc09e428353a26cf3f0d337bf23\"},\"headline\":\"Training: Communication in China\",\"datePublished\":\"2015-06-16T11:01:20+00:00\",\"dateModified\":\"2015-06-22T11:05:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/workshop-communication-in-china\\\/\"},\"wordCount\":352,\"image\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/workshop-communication-in-china\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdncache-a.akamaihd.net\\\/items\\\/it\\\/img\\\/arrow-10x10.png\",\"articleSection\":[\"Services\",\"Training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/workshop-communication-in-china\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/workshop-communication-in-china\\\/\",\"name\":\"Training: Communication in China - 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