{"id":2035,"date":"2016-04-30T12:45:23","date_gmt":"2016-04-30T10:45:23","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?page_id=2035"},"modified":"2016-05-05T21:40:25","modified_gmt":"2016-05-05T19:40:25","slug":"corporate-blog","status":"publish","type":"page","link":"https:\/\/www.dagcom.com\/english\/corporate-blog\/","title":{"rendered":"Corporate Blog"},"content":{"rendered":"[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]\n<h1 style=\"text-align: center;\">Corporate Blog &amp; Content Marketing<\/h1>\n<p>&nbsp;<\/p>\n<p>Having a corporate blog\u00a0is hard and doing it in Italy is even harder in terms of getting the right tone of voice and building an audience while keeping readers engaged.<\/p>\n<p>Blogs are essential parts of most social media programs and they are often the center\u00a0of content marketing\u00a0campaign:\u00a0\u00a0the blog is the hub of\u00a0different other channels and content formats as Facebook post, Twitter post, Linkedin post.<\/p>\n<p>If the content are value driven can be gathered and publush as an e-book or instant book that can be used aslo as media relations news.<\/p>\n<p><span id=\"Corporate_blogging_serves_multiple_potential_marketing_goals\">We can project, design and edit a corporate blog, focused on Italian market, serving multiple potential marketing goals<\/span><\/p>\n<ul>\n<li>Driving awareness.<\/li>\n<li>Providing the information \u2013 prospective \u2013 buyers need across their journey.<\/li>\n<li>Engage various target audiences, including journalists, for instance.<\/li>\n<li>Branding (all touchpoints have an important branding dimension).<\/li>\n<li>Generating leads (and managing them).<\/li>\n<li>Relationship building.<\/li>\n<li>PR, be it in a non-traditional sense.<\/li>\n<li>Influencer marketing.<\/li>\n<li>Feedback and listening.<\/li>\n<li>Community marketing.<\/li>\n<li>Driving traffic, subscriptions and registrations<\/li>\n<\/ul>\n<p>We managed in the last 20 years both BtoC and BtoB blog such as:<\/p>\n<ul>\n<li><strong>ManpowerGroup for Expo Milano 2015<\/strong> \u2013 <a href=\"https:\/\/www.manpowergroup4expo.it\/\" target=\"_blank\">www.manpowergroup4expo.it<\/a><\/li>\n<li><strong>Gingergeneration.it<\/strong> &#8211; <a href=\"https:\/\/www.GingerGeneration.it\" target=\"_blank\">www.GingerGeneration.it<\/a><\/li>\n<li><strong>Cineas Risk Management<\/strong> &#8211; <a href=\"https:\/\/www.cineas.it\" target=\"_blank\">www.cineas.it<\/a><\/li>\n<li><strong>Tuscany Region<\/strong>\u00a0&#8211;\u00a0<a href=\"https:\/\/www.expotuscany.it\" target=\"_blank\">www.expotuscany.it<\/a><\/li>\n<li><strong>Moige<\/strong> &#8211; <a href=\"https:\/\/www.Genitori.it\" target=\"_blank\">www.Genitori.it<\/a><\/li>\n<li><strong>Calabriacaffe<\/strong> &#8211; <a href=\"https:\/\/www.calabriacaffe.it\" target=\"_blank\">www.calabriacaffe.it<\/a><\/li>\n<li><strong>DotGolf.it<\/strong> &#8211; <a href=\"https:\/\/www.dotgolf.it\" target=\"_blank\">www.dotgolf.it<\/a><\/li>\n<li><strong>Corso Vercelli Milano<\/strong> &#8211;\u00a0<a href=\"https:\/\/www.corsovercellimilano.it\/\" target=\"_blank\">www.corsovercellimilano.it<\/a><\/li>\n<li><strong>Dothorse.it<\/strong> &#8211; <a href=\"https:\/\/www.dothorse.it\" target=\"_blank\">www.dothorse.it<\/a><\/li>\n<li><strong>Michael Page &#8211; Esperti Lavoro e Carriera<\/strong> &#8211;\u00a0www.espertilavoroecarriera.it<\/li>\n<li><strong>Consorzio Remedia<\/strong> \u2013 <strong>Circuitiverdi<\/strong> \u2013 <a href=\"https:\/\/www.circuitiverdi.it\/\">www.circuitiverdi.it<\/a><\/li>\n<li><strong>Reatech Italia &#8211; Fiera Milano Congressi<\/strong> \u2013 www.reatechitalia.it<\/li>\n<li><strong>Credit Agricole Indosuez<\/strong>: printed book for celebration<\/li>\n<li><strong>Cefriel<\/strong> &#8211; \u00a0house organ<\/li>\n<li><strong>Bonfiglioli Consulting<\/strong>: House organ<\/li>\n<li><strong>List Group<\/strong>: House organ<\/li>\n<li><strong>Banca Popolare di Verona<\/strong>: Intranet content<\/li>\n<li><\/li>\n<\/ul>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2035 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/circuitiverdi1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/circuitiverdi1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/circuitiverdi-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/circuitiverdi-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/dotgolf\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/dotgolf-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/esperti\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/esperti-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/espertilavoro2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/espertilavoro2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/genitori-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/genitori-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/manpower-aziende\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-aziende-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/manpower-aziende-184x184-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-aziende-184x184-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-aziende-184x184-1-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-aziende-184x184-1.png 184w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/manpower-candidati\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-candidati-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-candidati-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-candidati-669x675.png 669w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/manpower-home\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-home-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/manpower-home-184x184-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-home-184x184-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-home-184x184-1-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/manpower-home-184x184-1.png 184w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/reatech1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1-300x300.png 300w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1.png 441w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/reatech1-184x184\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1-184x184-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1-184x184-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech1-184x184.png 184w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/reatech2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/reatech3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/reatech3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/topassistant\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/topassistant-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/corporate-blog\/toscana1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/toscana1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Corporate Blog &amp; Content Marketing &nbsp; Having a corporate blog\u00a0is hard and doing it in Italy is even harder in terms of getting the right tone of voice and building an audience while keeping readers engaged. Blogs are essential parts of most social media programs and they are often the center\u00a0of content marketing\u00a0campaign:\u00a0\u00a0the blog is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2035","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Blog - DAG Communication<\/title>\n<meta name=\"description\" content=\"Corporate Blog - DAG Communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/corporate-blog\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/corporate-blog\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/corporate-blog\\\/\",\"name\":\"Corporate Blog - DAG Communication\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\"},\"datePublished\":\"2016-04-30T10:45:23+00:00\",\"dateModified\":\"2016-05-05T19:40:25+00:00\",\"description\":\"Corporate Blog - DAG Communication\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dagcom.com\\\/english\\\/corporate-blog\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/#website\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/\",\"name\":\"PR Agency Italy DAG Communication\",\"description\":\"PR Agency Italy, PR Firm Italy - DAG Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate Blog - DAG Communication","description":"Corporate Blog - DAG Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dagcom.com\/english\/corporate-blog\/","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dagcom.com\/english\/corporate-blog\/","url":"https:\/\/www.dagcom.com\/english\/corporate-blog\/","name":"Corporate Blog - DAG Communication","isPartOf":{"@id":"https:\/\/www.dagcom.com\/english\/#website"},"datePublished":"2016-04-30T10:45:23+00:00","dateModified":"2016-05-05T19:40:25+00:00","description":"Corporate Blog - DAG Communication","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dagcom.com\/english\/corporate-blog\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.dagcom.com\/english\/#website","url":"https:\/\/www.dagcom.com\/english\/","name":"PR Agency Italy DAG Communication","description":"PR Agency Italy, PR Firm Italy - DAG Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dagcom.com\/english\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/pages\/2035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/comments?post=2035"}],"version-history":[{"count":6,"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/pages\/2035\/revisions"}],"predecessor-version":[{"id":2215,"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/pages\/2035\/revisions\/2215"}],"wp:attachment":[{"href":"https:\/\/www.dagcom.com\/english\/wp-json\/wp\/v2\/media?parent=2035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}