{"id":2017,"date":"2016-04-29T21:11:41","date_gmt":"2016-04-29T19:11:41","guid":{"rendered":"http:\/\/www.dagcom.com\/english\/?page_id=2017"},"modified":"2016-04-29T21:31:32","modified_gmt":"2016-04-29T19:31:32","slug":"blogger-relations-in-italy","status":"publish","type":"page","link":"https:\/\/www.dagcom.com\/english\/blogger-relations-in-italy\/","title":{"rendered":"Blogger Relations in Italy"},"content":{"rendered":"[et_pb_section][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221;]\n<h1 style=\"text-align: center;\">Blogger Relations &amp; Corporate Blog in Italy<\/h1>\n<p>With the world of PR being\u00a0transformed by the Internet as well as the availability of broadband and smartphones blogger relations in Italy is always more\u00a0and more\u00a0important.<\/p>\n<p>At DAG Communication, we believe that new trends linked to blogging and social\u00a0media have the potential to increase the value of PR activities. Blog posts have the potential to reach a higher number of users than your traditional forms of media\u00a0while also\u00a0generating consent \u00a0among readers. With this said, why struggle to publish a piece of news on a national newspaper when the opinion of an influential blogger can count for much more.<\/p>\n<p>Why not find a PR agency who can\u00a0connect you with influential bloggers? New connections with these bloggers will allow your company to\u00a0see a\u00a0real change in\u00a0the number and variety of audiences you\u00a0can attract.<\/p>\n<p>In the past, key audiences were journalists and stakeholders; today we need to add influential bloggers, user associations of social\u00a0networks, and end users in general. What does this mean? It means a great deal of extra work and the need to develop new areas of expertise. Additional connections will allow your company to interact with new and various types of audiences through the use of\u00a0new media and emerging tools.<\/p>\n<p>With these transformations having such a strong impact on media communication, we ask\u00a0\u201cis it better to publish an article on a paper magazine or post a message on an influential blog?\u201d We don\u2019t believe there is\u00a0one correct answer to this question. According to a study published by Harvard *, only 18% of all users are\u00a0active bloggers (i.e. users who regularly posts comments on their\u00a0blog). Even with such a small percentage, this group greatly influences\u00a0the remaining population of the\u00a0web. It is estimated that over 60% of all web users visit blogs and social\u00a0network sites (and can be influenced by them). As a result, building strong\u00a0and positive relationships with influential bloggers is critical.<\/p>\n<p>DAG Communication can create an\u00a0opportunity for your company\u00a0to create these connections\u00a0through the following actions:<\/p>\n<ul>\n<li>Identifying the blogger community relevant to your company\u2019s or institution\u2019s sector of activity<\/li>\n<li>Develop good relationships with the most influential groups of bloggers for each sector of interest<\/li>\n<li>Create and manage a corporate blog in order to communicate directly with your audiences and with other bloggers<\/li>\n<li>Monitor results with a comprehensive and regular reporting system updated daily<\/li>\n<\/ul>\n<h1 style=\"text-align: center;\">Some reference in Blogger Relations in Italy<\/h1>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2017 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.groupon.it\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/groupon-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/blogger-relations-in-italy\/toyo\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/toyo-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/toyo-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/toyo-300x300.png 300w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/toyo.png 501w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/blogger-relations-in-italy\/bwin-800x800\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/bwin-800x800-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/bwin-800x800-150x150.jpg 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/bwin-800x800-300x300.jpg 300w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/bwin-800x800-768x768.jpg 768w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/bwin-800x800.jpg 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.activeon.com\/archive\/it\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/activeon-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.remington-europe.com'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/remington-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/remington-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/remington-300x300.png 300w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/remington.png 401w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.italiaregina.it'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/italia-regina-logo-trasp-150x150.gif\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.freelancer.com'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/freelancercom-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/uk.russellhobbs.com\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2014\/01\/russell-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.villeroy-boch.de\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2014\/01\/villeroy-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.macrom.it'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2014\/01\/macerom-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2014\/01\/macerom-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2014\/01\/macerom.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/?attachment_id=1082'><img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"110\" src=\"https:\/\/www.dagcom.com\/english\/files\/2015\/04\/bollinger.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.dagcom.com\/english\/blogger-relations-in-italy\/taste-milano-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/taste-milano-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.dagcom.com\/english\/files\/2016\/04\/taste-milano-150x150.png 150w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/taste-milano-300x297.png 300w, https:\/\/www.dagcom.com\/english\/files\/2016\/04\/taste-milano.png 504w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Blogger Relations &amp; Corporate Blog in Italy With the world of PR being\u00a0transformed by the Internet as well as the availability of broadband and smartphones blogger relations in Italy is always more\u00a0and more\u00a0important. At DAG Communication, we believe that new trends linked to blogging and social\u00a0media have the potential to increase the value of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2017","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogger Relations in Italy - DAG Communication<\/title>\n<meta name=\"description\" content=\"Blogger Relations in Italy - DAG Communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dagcom.com\/english\/blogger-relations-in-italy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/blogger-relations-in-italy\\\/\",\"url\":\"https:\\\/\\\/www.dagcom.com\\\/english\\\/blogger-relations-in-italy\\\/\",\"name\":\"Blogger Relations in Italy - 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