We are so proud to announce that the International Olympic Committee (IOC) voted for MilanoCortina to host the 2026 Winter Olympic Game. Skating sports and ice hockey will be held in Milan, while most alpine skiing events will take place in the resort of Cortina and Bormio. Other snow sports will be held in other venues in the Italian Alps, including Bormio and Livigno. DAG Communication, based in Milan but with a representative in Cortina, Verona (where there will be the closing ceremony), Bormio, Livigno can support you in all your communication needs.


  • PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
  • Media relations: we create targetted media list, create, write and distribute press releases to Italian and international media, press tour, media coverage
  • Event Management: we organize BtoB and BtoC event in Milan, Cortina, Verona, Bormio and Livigno.
  • Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
  • Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
  • Contests: we organize contests for our customers.
  • Websites: we create professional and engaging websites for the Sport sector.
  • Brochures: we produce brochures related to the company and its products.
  • Reporting: we closely document all PR activities, budget use and media coverage.

Sports and Events References