As often happens in the world of finance, the work to be done is most of the time not to leak the news and, when the time comes, to succeed in a very short time, which usually occurs between the signature of the operation and the end of that same day, to “place” the news because it comes out exactly the day after, before someone else of the interlocutors involved can “burn” it. In particular, DAG Communication has been hired by Translink Strempel & Co on some specific projects in which the strategy was to go out on a major economic headline with an exclusivity that gave the right visibility to the operation concluded.

The work consisted in mediating the interests of the various interlocutors involved so that the communication could respect the needs of each and, above all, those of the press; in an exhausting wait for the signing of the agreement (which can often happen on the other side of the world, so it is necessary to plan well on the times and to effectively triangulate with the press); to identify the journalist of the target publication who, by role or service, could be in line with the news and able to respond promptly to the proposal.