Remington is a world leading company pioneer in the creation of personal care and body care products. In 1937 the company launched the first electric razor in the world and over time it has also established itself on the Italian market as a synonym of quality and seriousness in the field of male and female care.
Activities and Results
D.A.G. Since the beginning of 2016 Communication has been in charge of Remington Italia’s communication through the Press Office, proposing the range of their products (haircare, grooming, depilation and personal care) to the reference press. In addition, the communication activity was also carried out on the Digital front, following in particular the management of the Facebook page of the brand through the creation of interactive content and consequently increasing the number of users and fans of Remington Italia.
For the web communication part, moreover, a campaign was carried out to promote the brand and some selected products by searching for and using social ambassadors. Specifically, some bloggers were identified at national level that could be particularly influential, thanks to their number of followers and their follow-up on the various web channels. In addition to posting images in which the product was shown, the selected bloggers wrote a special review on the most important women’s online magazines for which they collaborate as a beauty reporter or, alternatively, posting a personalized review on their blogs.
The press office activity has yielded publications in well-known periodicals and all the main female beauty magazines (Vanity Fair, Grace, Glamor, Joy, Cosmopolitan, F, Starbene, Silhouette Woman) and men (GQ, Men’s Health, For Men Magazine), without forgetting the main titles of the trade press (Bianco and Bruno, Trade Bainco, Appliances in the Modern House, HiTech Magazine).