Internet & E-commerce PR Agency
Technology touches and shapes every industry and all our lives: we develop creative strategies that help internet platform, app and e-commerce to launch their services in Italy and to develop their brand awarness in a market of 80 millions of mobile phones.
The multi-indutries approach of DAG Communication can help you to get the best visibility in very different kind of media: from ICT to life style, from health to finance.
Our approach is to look at a story from many angles so that it’s a human story, the kind people get involved in and share with each other. From 2000 to now we open the doors of Italian market to many platforms, e-commerce and apps.
Internet & E-commerce PR Agency Services
- PR Strategy: we suggest an effective PR strategy for the Italian market and further develop it into a clearly detailed PR activity and budget plan.
- Audience and Media Targeting: we identify our clients‘ key target audiences and key target media.
- Media Information: we research, write and enhance basic Italian media information – including fact sheets, background articles and more.
- Press Kits: we edit, design, produce and distribute Italian press kits.
- Press Releases: we create, write and distribute press releases among the Italian media.
- Story Exposés: we research, write and pitch stories.
- Virtual Press Office: we build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth Italian media information about our clients.
- Relations Building: we establish and cultivate constructive relationships with leading journalists and bloggers in Italy.
- Press Tour: we organize individual and group press tours at our customers’ production facilities.
- Websites: we create professional and engaging websites for the Internet sector.
- Brochures: we produce brochures related to the company and its proucts.
In addition we also offer:
- Reporting: we closely document all PR activities, budget use and media coverage.
- Alliances: we forge cooperative alliances with industry partners to facilitate joint marketing activities.
- Tradeshow PR: we organise and execute media relations activities at the most important trade fairs in Italy.
- Special events: we create and produce special promotional and media events in Italy.
- Newsletters: we produce and distribute consumer and business newsletters for the Italian-speaking market.
- Copywriting: we deliver high-end translations into Italian and original copywriting for promotional material.
- Social Media Marketing: we manage the social channels of our customers by creating quality editorial content.
- Contests: we organize contests for our customers.