PRODUCT COMMUNICATION D.A.G. Communication can support client via the “classical” media relations (press releases, press kit) or via Press tour This is the most effective means of presenting a new product to the press, above all when special and distinctive characteristics call for direct illustration. A press tour or press meeting will also represent an initial moment of contact and recognition between the client and the press in question. It is therefore of fundamental importance to study every detail. Consumer Events Events for the public of end clients are usually particularly effective for purposes of creating a direct relationship with the brand and make specific values and characteristics known to consumers. Normally, a direct communication activity with end clients must be combined with the sales channel (if one exists) and co-ordinated with the press office in such a way as to convey the same messages and achieve the maximum visibility.